In wake of the countrywide lockdown undertaken as a measure to contain the widespread impact of the COVID-19 pandemic, Sony Pictures Networks India (SPN), has decided to contribute a fund of Rs.100 million to support the daily wage workers in the Media & Entertainment industry.

Also, the company will pay a month’s salary to each of the daily wage earners working on shows of the network. The initiative will be activated in conjunction with the producers of the respective shows.

SPN is reaching out to the daily wage earners identified by their respective trade associations with free coupons which they and their families can exchange for their daily necessities like food and essential items at select retail stores.

The company is also working with its various commissioned production houses to disburse a month’s salary to each daily wage earner.

Additionally, the network has also contributed to the ‘Swades COVID Fund’, set up by the Swades Foundation. Founded by Zarina & Ronnie Screwvala, the foundation is providing authorities of Mumbai, Raigad and Nashik districts of Maharashtra state, medical equipment and consumables, procured under their direction for their fight against the COVID-19 pandemic.

“In light of the global pandemic, we are witnessing large communities across the world coming together to tide over the crisis. These unprecedented times have had a cascading impact on the media and entertainment industry, which employs a huge number of daily wage workers. As a conscientious conglomerate, it is our responsibility to direct efforts towards ensuring aid reaches our primary beneficiaries who have contributed to the success of the network",said N.P. Singh, Managing Director and CEO, Sony Pictures Networks India (SPN).

"Besides this initiative, we are also providing coupons to the migrant workers from this daily wage workforce, which they can trade off at certain retail outlets for groceries and essential supplies. We will leverage every opportunity to help our country at large to get through trying times like these."

In wake of the countrywide lockdown undertaken as a measure to contain the widespread impact of the COVID-19 pandemic, Sony Pictures Networks India (SPN), has decided to contribute a fund of Rs.100 million to support the daily wage workers in the Media & Entertainment industry.

Also, the company will pay a month’s salary to each of the daily wage earners working on shows of the network. The initiative will be activated in conjunction with the producers of the respective shows.

SPN is reaching out to the daily wage earners identified by their respective trade associations with free coupons which they and their families can exchange for their daily necessities like food and essential items at select retail stores.

The company is also working with its various commissioned production houses to disburse a month’s salary to each daily wage earner.

Additionally, the network has also contributed to the ‘Swades COVID Fund’, set up by the Swades Foundation. Founded by Zarina & Ronnie Screwvala, the foundation is providing authorities of Mumbai, Raigad and Nashik districts of Maharashtra state, medical equipment and consumables, procured under their direction for their fight against the COVID-19 pandemic.

“In light of the global pandemic, we are witnessing large communities across the world coming together to tide over the crisis. These unprecedented times have had a cascading impact on the media and entertainment industry, which employs a huge number of daily wage workers. As a conscientious conglomerate, it is our responsibility to direct efforts towards ensuring aid reaches our primary beneficiaries who have contributed to the success of the network",said N.P. Singh, Managing Director and CEO, Sony Pictures Networks India (SPN).

"Besides this initiative, we are also providing coupons to the migrant workers from this daily wage workforce, which they can trade off at certain retail outlets for groceries and essential supplies. We will leverage every opportunity to help our country at large to get through trying times like these."